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We know most websites do a “who we are” section, but we are ourselves: Poppy Jamie and Suki Waterhouse (also known as Wife & Wife), two real-life best friends who are totally different, and exactly the same.

We are the friends who talk on the phone until the battery dies and laugh at each other’s jokes to the point you end up spitting out your drink. Each other’s rocks, cheerleaders, partners-in-crime, and therapists. In some ways we’re exactly the same, but in others completely different:  if you asked us both to pick out a jacket, Poppy’s would be rainbow flowers and Suki’s would be monochrome fringed.

We met in a nightclub. Yes, actually. We spotted each other twirling across a crowded dance floor and after that, we were just best friends. Some things click instantly, and that’s how it was with us.

Together, we’re designing the stuff we actually want... those pieces that we always talked about as “if onlys.”

We created Pop & Suki because we wanted to celebrate everything that makes us total opposites, but keeps us together at the same time.


Suki + Poppy




We are the way we are for a reason: so that you can buy higher quality things at lower prices, without losing any of the good stuff – that’s why there’s no one in the middle, making it complicated and expensive.

We’ll say it: we want to be close to you. Direct to you. This way we know what you like, what you want, what you need more of, and what you just want to hang out and talk about. So, basically: everything you ever wanted, in the most affordable way possible.

We’re just a couple of best friends trying to make the kind of brand we wanted to shop from; we hope you love it as much as we do!